The Zeekr 001, Zeekr’s first model, was launched on April 17, 2021 and has been the company’s main seller.

Zeekr, the premium electric vehicle (EV) subsidiary of Geely Holding Group, will launch an updated Zeekr 001 on February 27, possibly offering lower prices than the older model in a fierce price war.

Zeekr said today that the launch event for the updated Zeekr 001 will begin at 8 pm Beijing Time on February 27, and show cars of the model are currently available in stores.

The company announced that Zhou Guanyu, China’s first-ever Formula 1 driver, has become the chief handling officer of the updated Zeekr 001.

The Zeekr 001, Zeekr’s first model, was launched on April 17, 2021 and deliveries began in October 2021 and has been Zeekr’s main selling model.

The updated Zeekr 001 entered a regulatory filing catalog with China’s Ministry of Industry and Information Technology (MIIT) last month, setting the stage for its launch.