Zeekr aims to make the Zeekr 007, which comes standard with an 800 V electrical system and has a starting price of about $29,390, the benchmark in its segment.

Zeekr has officially launched the Zeekr 007 electric sedan to target the mainstream electric vehicle (EV) market, a move that will also test its ability to gain acceptance in a market with more competition.

The premium EV subsidiary of Geely Holding Group officially rolled out the Zeekr 007 at a launch event on December 27 in Hangzhou, Zhejiang province, where it is headquartered.

The model, which comes standard with an 800 V electrical system, has a starting price of RMB 209,900 ($29,390), a RMB 20,000 reduction from the pre-sale price.

The Zeekr 007 has received 51,569 pre-orders in the past 40 days, the company’s CEO Andy An said at the model’s launch event.