Upgraded specifications and lower prices are expected to keep the Zeekr 001 competitive amid fierce price competition, thus helping Zeekr achieve its goal of doubling sales this year.

Zeekr, the premium electric vehicle (EV) subsidiary of Geely Holding Group, has unveiled a refreshed version of its Zeekr 001 shooting brake model in a bid to keep one of its main sellers competitive in the face of stiff price competition through upgraded specifications and lower prices.

Zeekr unveiled the 2024 Zeekr 001 at a launch event today in Hangzhou, Zhejiang Province, where it is headquartered, with the upgraded model featuring an 800 V electrical system as standard, which has been one of the main selling points of the premium models launched in the past few months, including the Zeekr 007.

The Zeekr 001 is Zeekr’s first model and was launched on April 17, 2021, with deliveries beginning in October 2021.

The shooting brake model has been Zeekr’s main seller, with 76,246 units delivered in 2023, contributing 64 percent of the 118,685 units Zeekr delivered in the year.

Zeekr officially launched the Zeekr 007 on December 27 at a starting price of RMB 209,900, and the electric sedan is Zeekr’s first model for the mainstream EV market. Other models, including the Zeekr 001, Zeekr 009, and Zeekr X, target traditional niche markets.

The updated Zeekr 001, with higher specs and lower prices, is expected to keep the model competitive in a prolonged price war and help Zeekr meet its sales targets.

($1 = RMB 7.1979)