JETOUR Focus on “Travel+” Vision and Global Expansion
JETOUR showcases innovation and leads new directions in “Travel+”
Cutting-edge SUV manufacturer JETOUR, has reaffirmed its dedication to technological integration in travel at the Beijing Auto Show. The brand’s global press conference outlined strategic moves to lead the “Travel+” segment internationally, as emphasized by Mr. Ke ChuanDeng, Vice President of JETOUR Auto: “Our aim is to not just participate but to lead the ‘Travel+’ segment worldwide.”
Sustainability is at the core of JETOUR’s philosophy, as Mr. Ke ChuanDeng pointed out: “Through our ESG initiatives, we strive to create and contribute tangible value to society.” This commitment is exemplified through the ‘Cheetah Conservation Project’ in collaboration with the Discovery Channel, blending adventure with environmental stewardship.
JETOUR‘s innovation is evident in its new super hybrid off-road platform and the i-DM system, which integrates a 1.5TGDI engine with a specialized hybrid gearbox. This technology promises to enhance vehicle performance and energy efficiency, embodying the brand’s customer-centric approach as stated by Dai Lihong, Executive Vice President of JETOUR Auto: “We center our product development around their evolving needs.”
The “Travel+” series, particularly the hybrid electric T-series, for example, 2024 Jetour Shanhai T2, signals JETOUR’s foray into off-road with the T1 plug-in hybrid SUV, anticipated in 2024. The brand’s market expansion includes the T2 model’s Middle East launch and the innovative T7, designed for both land and water travel, offering a unique experience.
JETOUR’s dual-technology strategy includes traditional ICE models alongside PHEVs, addressing a broad range of consumer preferences. This approach ensures the brand’s relevance and excellence in the automotive sector.
As JETOUR continues to grow, it maintains its position as an industry leader, promising to revolutionize travel through technology and innovation, creating experiences that resonate globally.
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